Alec Freese

Product designer wired for business results, with AI fluency that'll be in next year's job descriptions.

I work upstream. Before I open a design file, I dig into the research, pressure-test the problem definition, and collaborate on requirements.

Profitability Center
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Profitability Center

2025

Brought pricing, hedging, and benchmarking into a single platform view for the first time. $3M+ projected annual impact.

AI/Conversational UIExecutive AnalyticsPlatform Unification

Mobile Pricing App

2025

Brought a desktop-only broker pricing tool to native iOS. 40 fields reduced to a 30-second field interaction.

Mobile/iOSMobile-First DesignResearch-Driven
UV☀
Coming Soon

Sebastian

2026

A watchOS sunscreen habit app. Real-time UV monitoring, haptic reminders, and personalized reapply countdowns.

watchOSHealth TechPersonal Project